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Research papers

An analysis of the propagation of norms in illustrated periodicals

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Herbert Steiner, Maria Rita Girardi
August 1, 1967
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Citation

Steiner and Girardi (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals


Research papers

An analysis of the propagation of norms in illustrated periodicals (German)

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Maria Rita Girardi, L. K. Neffe, Herbert Steiner
August 1, 1967
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Citation

Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals-german-


Research papers

Measuring and measurables in purchasing decisions

An attempt has been made in this article - after introductory critical considerations about the lack of reliable and valid investigations into the techniques now in use in market research - to discuss two scales which have been made use of for...

Catalogue: The European Marketing Research Review 1966
Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner
August 1, 1966
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Citation

Neffe, Girardi and Steiner (1966a, August 01). Measuring and measurables in purchasing decisions. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions


Research papers

Qualitative typology and its significance in market analysis

To build a significant typology, two variables must be taken into consideration: l) objective characterisation, 2) attitude. Each must be measured independently. For example, it appears reasonable to say: those who earn a lot of money (measurement of...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Herbert Steiner, Lothar Neffe, Maria Rita Girardi
June 15, 1965
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Citation

Steiner, Neffe and Girardi (1965a, June 15). Qualitative typology and its significance in market analysis. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/qualitative-typology-and-its-significance-in-market-analysis